Get your data in order and your team in sync.

Stick all observations and images on a vertical surface.

See the forest, get a macro-view of your data.

Study the structure of your data, restructure if necessary.

Pick a group of data, start reading.

Discover narratives within and between groups of data.

Juxtapose individual units of data.

Move your data into affinity groups.

Ask, “Why?”, a lot.

Ask, “What does this mean?”, a lot.

Move affinity groups around to find new relationships.

Infer meaning and develop and opinion about your data.

Form complete thoughts and sentences about your findings.

Talk with your teammates about what the data means.

Identify common behaviors and attitudes among people.

Seek differences between your groups of data.

Visually separate observations, themes, and insights.

Present your findings to a neutral party; get feedback.